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The Amazon Strategist Show
The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!
The Amazon Strategist Show
Amazon Product Strategy: When to Launch New SKUs vs Scale Existing Ones
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Most Amazon brands don’t fail.
They plateau.
In Part 2, John Cavendish sits down with Colin Plotica, Founder & CEO of Movement Retail, to break down why growth slows down and what brands must do to keep scaling.
From product launch cadence to identifying new opportunities, this episode dives into the real strategy behind sustained Amazon growth.
In this episode you’ll learn
• Why Amazon product catalogs eventually plateau
• When to focus on optimization vs launching new products
• How top brands decide when to scale or expand
• Why some brands need aggressive SKU launches
• How to use keywords, competitors, and reviews to find new opportunities
• The role of brand lifecycle in product strategy
• What types of brands should invest in Amazon growth
Colin also shares a powerful take on AI:
Why real product photos and videos will outperform AI-generated content as the market becomes saturated with low-quality visuals.
Key Takeaway
You can’t scale forever on the same products.
At some point, growth requires new SKUs, new ideas, and better positioning.
Guest - Colin Plotica
Founder & CEO, Movement Retail
Movement Retail helps brands grow on Amazon through product strategy, development, and long-term partnerships.
If you're an Amazon seller trying to break past a plateau, this episode will help you understand when to optimize and when to expand.
Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish
Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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