The Amazon Strategist Show
The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!
The Amazon Strategist Show
Ranking Tactics Amazon Doesn’t Want You to Know
RANK HIGHER, STAY SAFE — Amazon Ranking Strategies REVEALED
Forget outdated hacks. In this episode, John sits down with Seth Hurd, Founder & CEO of BrandExpand, to unpack real ranking tactics that work in today’s Amazon landscape... without RISKING your account.
They cover canonical URLs, organic ranking methods, omnichannel launch strategies, and how BrandExpand’s platform has processed over 1 million orders with zero compliance issues. 👏
If you’ve ever wondered:
👉 “Do super URLs still work?”
👉 “How do I rank safely without black hat tactics?”
👉 “What’s next for launches in 2025?”
This episode is for you.
⏱ Timestamps
00:00 – Intro: Canonical URLs, Super URLs & what still works
00:30 – How BrandExpand’s omni-channel ranking system works
00:59 – Amazon’s biggest ranking “no-nos” sellers should avoid
01:29 – How improving customer experience helps ranking & compliance
01:59 – Inside the gamified deal site (think modern Slickdeals meets AI)
03:03 – Buyer quality protection: the real Amazon ranking advantage
04:35 – Seth’s story: 20% returns and the “aha” moment that started BrandExpand
05:49 – Building a two-sided marketplace like Uber… for Amazon sellers
06:47 – The future of launches & why defensibility matters
-------------------------------------------------------------
Connect with Seth and Brand Expand
Website: https://brandexpand.io
Facebook: https://www.facebook.com/brandexpandio
Instagram: https://instagram.com/brandexpand.io
LinkedIn: https://www.linkedin.com/company/brand-expand-io
Youtube: https://www.youtube.com/@brandexpand
Special Offer: GET $100 wallet credit from Brand Expand
💰 Use Promo Code: BXCANDY100 for $100 wallet credit
-------------------------------------------------------------
Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish
Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.
Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.
#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...