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The Amazon Strategist Show
The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!
The Amazon Strategist Show
Are Sellers Leaving Amazon? Real Talk with BrandExpand
Is there really a seller exodus happening on Amazon? In this episode of The Amazon Strategist Show, John sits down with Seth Hurd, CEO of Brand Expand, to talk candidly about the shifting e-commerce landscape, why sellers are diversifying away from Amazon, and the tools brands can use to scale smarter across multiple marketplaces.
From early seller days in 2015 to building a vertically integrated B2B2C SaaS, Seth shares hard-earned lessons, insights on marketplace algorithms, and why Amazon’s margin squeeze is pushing brands to explore Walmart, TikTok Shop, and beyond.
Timestamps
00:00 – Amazon’s “big no-no’s” for sellers
00:26 – Introduction to Seth Hurd & BrandExpand
01:46 – From 7-figure seller to building a scaling platform
03:28 – How the BrandExpand platform works (giveaways → organic launches)
04:53 – Cashback model & why external traffic converts better than PPC
06:54 – Ranking methods: links vs organic search find-buy
08:26 – Gamified deal site + buyer quality protection (Fort Knox system)
12:25 – Building a vertically integrated SaaS (Uber/Airbnb model for ecom)
13:53 – Omnichannel approach: Walmart, Target, TikTok & more
17:07 – Review requests & why other marketplaces are easier than Amazon
19:01 – When brands are ready to scale with BrandExpand
20:52 – Pricing model: from credits to performance-based
23:51 – Special offer: $100 wallet credit (Code: BXCandy100)
25:55 – Controversial Take: The coming Amazon seller exodus
27:09 – Prime’s evolving shopping experience + closing thoughts
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Connect with Seth and Brand Expand
Website: https://brandexpand.io
Facebook: https://www.facebook.com/brandexpandio
Instagram: https://instagram.com/brandexpand.io
LinkedIn: https://www.linkedin.com/company/brand-expand-io
Youtube: https://www.youtube.com/@brandexpand
Special Offer: GET $100 wallet credit from Brand Expand
💰 Use Promo Code: BXCANDY100 for $100 wallet credit
Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish
Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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