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The Amazon Strategist Show
The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!
The Amazon Strategist Show
You Can’t Just Google a Great Amazon Supplier. Here’s how to do it in 2025
Think you can just Google your way to a reliable supplier? Think again.
In this episode of The Amazon Strategist Show, John sits down with Omar Sassoon, sourcing expert and e-commerce strategist, to unpack what really goes into finding and scaling with the right suppliers in 2025.
From navigating cultural differences to the power of factory visits, Omar shares what most sellers overlook—and how to avoid costly sourcing mistakes that can derail your business.
Whether you're just starting out or scaling to 8 figures, this episode is packed with tactical insights to help you source smarter and stay competitive in today’s global e-commerce landscape.
🎯 Takeaways:
- Why "just Googling it" leads to sourcing disasters
- The #1 mindset mistake most Amazon sellers make
- How cultural differences can ruin (or build) your supplier relationship
- Why you should always meet your factory in person
- The secret to scaling: reliable backup suppliers
- What to do when market conditions shift—without panic
- Why cutting costs ≠ better margins
- What makes Vietnam a rising sourcing star
- Why there’s no single “China alternative”
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Connect with Omer and The Sasson Company Limited
Website: https://thesassoncompany.com/consultation-and-sourcing-coaching
Facebook: https://www.facebook.com/omer.sasson.sourcing
Instagram: https://www.instagram.com/omersasson
Linkedin: https://www.linkedin.com/in/omer-sasson-sourcing-qc-trade
Youtube: https://www.youtube.com/@OmerSasson
Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish
Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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Never Talk to Seller Support Again.
Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.
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